WHO WE ARE
A Skincare Lab in Seoul Since 2013
From our lab in the heart of Seoul, we’ve developed custom formulas and patented technologies for global beauty brands—and we still do. SkinStandard is our own brand, built on the research and experience behind that work.
How we work
Every Formula
Developed In-House.
We don’t start with off-the-shelf formulas. We develop each one ourselves, from ingredient selection to the final composition. Outsourcing would be faster, but we chose the longer route. We don’t follow the K-beauty playbook—we write our own.
Our Standard
Nothing Hidden,
Down to the Percentage
We print every ingredient and its percentage on the bottle for anyone to see. Not just the actives. Not just the numbers that look good in an ad. You deserve to know what’s in the formula, and we’re confident enough to show you.
Our Promise
Skin is the Standard
We don’t choose ingredients because they’re trending. We choose them for what they can do for skin, then build each formula around the evidence. SkinStandard is skincare with a reason behind every ingredient—and the information to let you decide for yourself.
